The choice of name for LightReading’s recent telecom event, which DigitalRoute attended in Chicago, was interesting.
“Big” is always a popular choice when it comes to grabbing people’s attention. But from the start, I wondered about the event name. Isn’t telco success in these days of Next Generation Services supposed to be all about being agile, fast moving, and lean? In other words, what’s “big” got to do with it?