Two trends increasingly dominate the enterprise software conversation today. The first is big data, which is now almost impossible to avoid. The topic of big data adorns magazine covers and airport advertising billboards as often as smartphone ads. On some levels, it’s a meaningless label, since it simply refers to a quantity. The useful and interesting thing about big data comes from what enterprises do with it. In any case, big data is here to stay. Simultaneously, we have witnessed the rise of mobile payments. Without doubt, these payments (encompassing mobile money, mobile money transfers, mobile wallet, and mobile payment apps) are on the increase. The progression of technology and the way we pay for things is changing.
The evidence is widespread. Apple has introduced its Passbook app, a precursor to the mobile wallet, with couponing, rewards and other capabilities available through the iPhone. Currently, there are 14 vendors -- including Starbucks, Walgreens, Target, United Airlines and Fandango --participating in Apple's Passport program.